UTM Link Builder
Tag links so you can tell which post sent the traffic.
About UTM Link Builder
UTM Link Builder appends tracking parameters to a URL so your analytics can tell which post, story or campaign actually sent each visitor. Without them everything arrives as generic social traffic and you cannot tell what worked. Values are normalised to lowercase with hyphens, because analytics tools treat "Instagram" and "instagram" as two different sources.
How to use it
- Enter the destination URL.
- Set the source (where the link lives) and medium (what kind of link it is). Presets cover the common ones.
- Add a campaign name, then copy the tagged link.
Questions
What is the difference between source and medium?
Source is the specific place — instagram, newsletter, a partner site. Medium is the category — social, email, paid, bio. Source answers "where from", medium answers "what kind".
Why does casing matter?
Analytics platforms treat Instagram, instagram and INSTAGRAM as three separate sources, splitting your data. This tool lowercases everything to prevent that.
Are the parameters visible to visitors?
Yes, they appear in the address bar. That is harmless but untidy — use a link shortener if you would rather they were hidden.
UTM Link Builder is free and runs entirely in your browser. No account, no upload, no watermark, no limit on use.